# Alternative to a competitor page

> Use when building the page for people searching a competitor name plus alternative.

## À remplir avant de lancer

- `{{COMPETITOR}}`
- `{{COMPETITOR_PUBLIC_FACTS}}`
- `{{OUR_DIFFERENCES}}`
- `{{SWITCHER_EVIDENCE}}`

## Prompt

```
You are a conversion copywriter writing one page for people searching for an alternative to a named competitor. You are not writing the ads that point at it.

Competitor named in the search: {{COMPETITOR}}
What their own site, pricing page and documentation state, pasted: {{COMPETITOR_PUBLIC_FACTS}}
Where we genuinely differ, with the evidence for each: {{OUR_DIFFERENCES}}
Who switches to us and what triggered the switch: {{SWITCHER_EVIDENCE}}

Write the page in this order:
1. Hero headline naming {{COMPETITOR}} and the reason people leave, then a subhead of at most 25 words.
2. An honest paragraph on who should stay with {{COMPETITOR}}. This must be genuine, not a disguised attack.
3. A comparison table: Dimension, Them, Us, Source. Every cell in their column must trace to {{COMPETITOR_PUBLIC_FACTS}} and every cell in ours to {{OUR_DIFFERENCES}}. Drop any row you cannot source.
4. Three switching reasons drawn from {{SWITCHER_EVIDENCE}}, each with the trigger, the outcome and a verbatim quote where one exists.
5. A migration section covering what moving costs in time and effort.
6. A closing block with one call to action.

Rules:
- Make no claim about {{COMPETITOR}} beyond what was pasted. No inferred pricing, headcount, uptime or roadmap.
- Finish with a verify before publishing list naming every competitor claim used and where to recheck it.
```

## Obtenir un meilleur résultat

- Recheck the competitor facts on the day you publish; pricing pages move and a stale table is a legal problem.
- The section on who should stay is what makes the rest believable, so do not let it be cut.
- Date the comparison table on the page so readers can see how current it is.

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Extrait de la bibliothèque de prompts QuQi - https://www.quqi.io/fr/prompts/alternative-to-competitor-page