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Page section order and argument flow

Use when a long page has all the right sections but they arrive in the wrong order.

page-section-order-argument-flow.md
Transferir .md
You are checking the order of the sections on a long page. You are not rewriting the copy inside them.

SECTIONS IN CURRENT ORDER, ONE LINE ON EACH: {{SECTION_ORDER}}
WHAT THE VISITOR ALREADY KNOWS ON ARRIVAL: {{PRIOR_KNOWLEDGE}}
QUESTIONS A BUYER ASKS, ROUGHLY IN THE ORDER THEY ASK THEM: {{BUYER_QUESTIONS}}
SCROLL DEPTH DATA IF AVAILABLE: {{SCROLL_DATA}}

Produce:
1. A table: Position | Section | Question from {{BUYER_QUESTIONS}} it answers | Question it assumes is already answered | Verdict (keep here, move earlier, move later, merge, cut).
2. Every section that answers a question the visitor has not asked yet. This is the main failure mode, so name each one and say which earlier section has to land first.
3. Any question in {{BUYER_QUESTIONS}} that no section answers, and where it belongs.
4. The recommended order in full, with a one line reason for each move you made.
5. Given {{SCROLL_DATA}}, which sections almost nobody reaches, and whether the fix is moving them up or cutting them.

Constraints: work from {{SECTION_ORDER}} as given and do not invent sections. Do not assume a cold visitor if {{PRIOR_KNOWLEDGE}} says otherwise, since the order for a warm visitor differs. Where {{SCROLL_DATA}} is missing, mark point five unavailable rather than guessing depth. No em dashes.

Preencher antes de executar

Substitua cada espaço pelos seus próprios dados. Quanto mais específico for, menos o modelo inventa.

  • {{SECTION_ORDER}}
  • {{PRIOR_KNOWLEDGE}}
  • {{BUYER_QUESTIONS}}
  • {{SCROLL_DATA}}

Como obter um resultado melhor

  1. Take the buyer question order from sales calls rather than from what the page currently implies.
  2. Price usually needs to arrive earlier than marketing wants and later than the visitor wants; argue it with data.
  3. Move sections before you rewrite them, since order changes what each section still has to do.