Content calendar
One month of planned work at a time — what each card is, what its pill means, and everything you can do to it before it goes out.
The calendar holds two kinds of card: an article and a social post. A card starts as an idea in a slot, becomes a draft once it is written, and stays on the calendar after it has gone out.
The month view
You see one month at a time. The arrows move to the previous or next month, and a Today button appears once you are looking at a month other than this one.
- The filter shows All, Content only, or Social only.
- The Create menu at the top offers two things: a social post — a brief the writer turns into a post — and an article — a keyword the writer turns into an article.
- On a wide screen, hovering a day from today onwards shows two add buttons, so you can start a post or an article on that date without opening the menu. Days already in the past do not have them, and neither does the narrow-screen list.
Adding something yourself
What the pills mean
Every card carries a pill that says where it has got to. Articles and posts move through different sets.
Moving a card
- Drag a card onto another day. Today or later only — a date in the past is refused.
- Dragging one card moves every channel of that post together, so a post never ends up split across two days.
- A post already on the clock cannot be dropped onto a time that has passed.
- A published article cannot be moved. Its date is set by where it was published.
Working on an article
The article drawer holds the keyword, the date, the article style, the length, and free-text instructions for that one article. Leave style or length on their default and the item follows the Content Planner, which is where both settings live.
Change the keyword and its search volume and difficulty are fetched again in the background, so the drawer closes straight away rather than making you wait. Both numbers show on the card.
The Research button returns real search queries people type, with volume and difficulty, and marks the ones you have already planned. Adding one from that list schedules it on the next free day, starting tomorrow.
Once an article has been written, its card offers Publish, which pushes it to your website’s publishing destination.
Working on a social post
One post is one idea in one slot, fanned out to the channels you pick. They share the topic, the brief, the picture and the time; each channel gets its own copy, written in that network’s own style.
Channels
- Add a channel, or drop one with the × on its tab. You cannot drop a channel that has already published, and you cannot drop the last one left.
- A channel can only be picked if it accepts the media you chose. The chip’s tooltip says why an unavailable one is unavailable.
- You can plan and write a post for a channel before you connect it. The chip says it cannot publish until you do, and the send is refused at the time rather than dropped quietly.
- If a channel is connected but has no page or account picked yet, the calendar says exactly that instead of telling you to connect it again.
The copy
You choose whether the writer drafts the copy or you type it yourself. Write the post writes every channel of the post, and the drawer stays open so you can watch each tab finish. When some channels already have copy, the button reads Write N more and leaves the finished ones untouched.
Copy you already have can be reworked in place with seven one-click rewrites: Shorter, Longer, More formal, More casual, Punchier, Sharper CTA and Another angle. The rewrite happens right in the box — nothing is saved and nothing is scheduled, and Cancel throws it away.
The picture
- Upload one — JPEG, PNG, WebP, GIF, MP4, QuickTime and WebM are accepted, up to 25MB for a picture and 100MB for a video.
- Pick a recent one from the Studio — the latest pictures and videos in your image library, with no search or paging.
- Describe it and have it generated. Suggest with AI writes the description for you, using the same art direction the Studio uses.
A picture generated in the drawer appears at once for you to look at, and only becomes the post’s picture when you save the post. It is also saved into your library so you can use it again. Removing the picture removes it from every channel of the post, not just the tab you are on.
Channel options
Instagram and Facebook posts can both go out as a feed post, a reel or a story. Two extras are Instagram-only, and their boxes appear only when Instagram is one of the post’s channels: sharing a reel to the feed as well, and putting the link in a first comment.
Scheduling and publishing
One tick-box — Send it on its own at this time — decides what saving does. Leave it unticked and the date only files the post on the calendar; nothing goes out until you publish it. Tick it and saving puts the post on the clock.
- You cannot schedule a post for a time that has already passed.
- Putting a post on the clock puts every written channel of it on the clock. The confirmation names any channel still missing copy and any channel not yet connected.
- Publish now saves your edits first, then sends every channel. Channels with no copy yet are skipped and named rather than dropped silently.
- One channel refusing does not stop the others going out.
While an agent has a card
You cannot edit or delete a card while it is being generated; the calendar says to wait for it to finish. In the drawer, the buttons along the bottom go away while every channel of the post is busy — close it with the × in its header, with Esc, or by clicking outside it. The calendar keeps checking until the work lands — so the copy appears without you refreshing the page.