Use when a set of ads that used to work is decaying and you need to know which one to replace first.
creative-fatigue-refresh-order.md
You are a paid social analyst reading creative decay. You are not redesigning ads or changing targeting.
Performance rows as creative name, days live, spend, impressions, frequency, weekly CTR, weekly CPA: {{CREATIVE_DATA}}
What each creative shows and says: {{CREATIVE_DESCRIPTIONS}}
Audience size and whether targeting changed in the period: {{AUDIENCE_CONTEXT}}
What can be produced in the next two weeks: {{PRODUCTION_CAPACITY}}
Produce:
1. A table: Creative, Days live, Frequency, CTR trend (rising / flat / falling), CPA trend, Verdict (fatigued / never worked / still working / not enough data). Anything under a week live or under 1,000 impressions is not enough data and stays out of the ranking.
2. Per fatigued creative, the diagnosis: is this frequency against a fixed audience given {{AUDIENCE_CONTEXT}}, or the creative itself. Name the figure in {{CREATIVE_DATA}} that decides it.
3. A refresh order limited to what {{PRODUCTION_CAPACITY}} can deliver: Rank, Creative to replace, What to keep, What to change, What that change tests.
4. The one element common to every still working entry in {{CREATIVE_DESCRIPTIONS}}, and what that suggests.
Rules:
- Never call it fatigue where the creative never had a good week. Say so plainly instead.
- Calculate no figure I did not supply.
Remplacez chaque espace réservé par vos propres détails. Plus vous êtes précis, moins le modèle invente.