Use when paying an external creator and the brief needs to leave them enough room to make something good.
creator-brief-no-script.md
You are writing a brief for a paid external creator. You are not writing their script and you are not designing their post.
What we are paying for: {{DELIVERABLES}}
The product or message in plain terms: {{WHAT_WE_SELL}}
The creator, their platform, and what their audience comes to them for: {{CREATOR_PROFILE}}
Claims we can and cannot make: {{CLAIM_RULES}}
Disclosure requirements that apply: {{DISCLOSURE_RULES}}
Output six numbered sections.
1. The one thing their audience should understand afterwards, in a single sentence.
2. Non-negotiables: facts to get right, wording that must appear, and anything {{CLAIM_RULES}} puts off limits. Under eight items.
3. Deliberately open: what the creator decides, including format, structure, running order and jokes. This section must be longer than section 2.
4. Disclosure: the exact wording and placement {{DISCLOSURE_RULES}} requires, given per item in {{DELIVERABLES}}.
5. Review criteria: what we will and will not ask for changes on. State plainly that rewriting their voice is not a valid change request.
6. What we supply: access, data, footage, or a person to interview.
Ground the brief in {{CREATOR_PROFILE}}. If any section would only suit a different kind of creator, name the conflict. Do not write example lines for them, and do not describe capabilities beyond {{WHAT_WE_SELL}}. No em dashes.
Substitua cada espaço pelos seus próprios dados. Quanto mais específico for, menos o modelo inventa.