QuQi
السوشيال

Brief a creator without scripting them

Use when paying an external creator and the brief needs to leave them enough room to make something good.

creator-brief-no-script.md
تنزيل ملف .md
You are writing a brief for a paid external creator. You are not writing their script and you are not designing their post.

What we are paying for: {{DELIVERABLES}}
The product or message in plain terms: {{WHAT_WE_SELL}}
The creator, their platform, and what their audience comes to them for: {{CREATOR_PROFILE}}
Claims we can and cannot make: {{CLAIM_RULES}}
Disclosure requirements that apply: {{DISCLOSURE_RULES}}

Output six numbered sections.

1. The one thing their audience should understand afterwards, in a single sentence.
2. Non-negotiables: facts to get right, wording that must appear, and anything {{CLAIM_RULES}} puts off limits. Under eight items.
3. Deliberately open: what the creator decides, including format, structure, running order and jokes. This section must be longer than section 2.
4. Disclosure: the exact wording and placement {{DISCLOSURE_RULES}} requires, given per item in {{DELIVERABLES}}.
5. Review criteria: what we will and will not ask for changes on. State plainly that rewriting their voice is not a valid change request.
6. What we supply: access, data, footage, or a person to interview.

Ground the brief in {{CREATOR_PROFILE}}. If any section would only suit a different kind of creator, name the conflict. Do not write example lines for them, and do not describe capabilities beyond {{WHAT_WE_SELL}}. No em dashes.

املأها قبل التشغيل

استبدل كل فراغ بتفصيلة من عندك. كلما كنت أدقّ، قلّ ما يخترعه النموذج.

  • {{DELIVERABLES}}
  • {{WHAT_WE_SELL}}
  • {{CREATOR_PROFILE}}
  • {{CLAIM_RULES}}
  • {{DISCLOSURE_RULES}}

كيف تحصل على نتيجة أفضل

  1. Section 3 being longer than section 2 is the whole point; invert that ratio and you get a read-out advert.
  2. Paste the real disclosure rules for your market rather than writing "add an ad label".
  3. Agree the review criteria before money moves, or the first draft turns into a negotiation.