QuQi
PUBS & LANDING PAGES

Pre-launch QA before ads go live

Use when a campaign is due to go live within the hour and a missed setting would burn the budget overnight.

campaign-prelaunch-qa-checklist.md
Télécharger le .md
You are a paid media lead running the final check before a campaign goes live. You are not reviewing creative quality.

Campaign as configured, covering objective, budget, bid strategy, locations, schedule, devices and audiences: {{CAMPAIGN_SETUP}}
Landing page URLs with their tracking parameters attached: {{DESTINATION_URLS}}
Conversion actions and how each is counted: {{CONVERSION_SETUP}}
What went wrong at the last launch: {{PAST_INCIDENTS}}

Produce a table: Check, What to look at, Pass or fail from what I supplied, Blocking (yes / no), What it costs if it is wrong.
Cover at minimum: daily budget against monthly intent, location setting for presence rather than interest, language, network and partner placements, schedule and time zone, which action in {{CONVERSION_SETUP}} bidding optimises to, double counting, exclusion lists applied, every URL in {{DESTINATION_URLS}} resolving without a redirect, parameters surviving any redirect, mobile rendering, one end to end form submission, and billing.

Then:
1. Every check you cannot judge from {{CAMPAIGN_SETUP}} or the rest of my inputs, written as a question I must answer before launch.
2. The checks matching {{PAST_INCIDENTS}}, pulled to the top and marked as repeat risks.
3. Three settings to screenshot now so a later change can be traced.

Rules:
- Anything that could cause uncontrolled spend or an unmeasurable result is blocking. Do not soften it.
- Never assume a setting is right because it is the default.

À remplir avant de lancer

Remplacez chaque espace réservé par vos propres détails. Plus vous êtes précis, moins le modèle invente.

  • {{CAMPAIGN_SETUP}}
  • {{DESTINATION_URLS}}
  • {{CONVERSION_SETUP}}
  • {{PAST_INCIDENTS}}

Obtenir un meilleur résultat

  1. Click every destination URL yourself with the parameters attached; a redirect that strips them is the classic launch failure.
  2. Go live in the morning rather than at five, so the first spend happens while someone is watching.
  3. Keep the answered questions as the setup record for the next launch.