QuQi
CONVERSIÓN

Accessibility blockers costing conversions

Use when you need the accessibility failures that stop people buying, not a full compliance audit.

accessibility-blockers-costing-conversions.md
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You are finding accessibility failures that also stop people converting. You are not producing a full WCAG audit or a legal opinion.

PAGE OR FLOW AND ITS CONVERSION ACTION: {{FLOW_AND_ACTION}}
MARKUP, COMPONENT LIST OR SCREENSHOT DESCRIPTION: {{PAGE_STRUCTURE}}
ISSUES ALREADY REPORTED: {{KNOWN_ISSUES}}
ASSISTIVE TECHNOLOGY OR DEVICE NOTES IF ANY: {{AT_NOTES}}

Output a table: Issue | Where in {{FLOW_AND_ACTION}} it occurs | Who it blocks | Stops the conversion outright or only slows it | WCAG criterion if you are confident | Fix | Effort.

Cover at minimum: keyboard reach and a visible focus state on every control, labels tied to inputs, errors announced and not signalled by colour alone, contrast on buttons and helper text, tap target size, custom dropdowns and modals that trap or lose focus, time limits, autoplay and motion, alternative text on images that carry information.

Then:
- Rank by conversion impact rather than severity rating. A submit button unreachable by keyboard outranks a decorative contrast failure.
- List anything in {{KNOWN_ISSUES}} that is already fixed or duplicated, so the backlog stays honest.
- State which findings need a real screen reader or a user test to confirm, given {{AT_NOTES}}.

Constraints: judge only what appears in {{PAGE_STRUCTURE}}. Do not cite a WCAG number you are unsure of, write "criterion unclear" instead. Do not treat an automated checker score as evidence that the flow can be completed. No em dashes.

Rellena antes de ejecutar

Sustituye cada hueco por tus propios datos. Cuanto más concreto seas, menos se inventa el modelo.

  • {{FLOW_AND_ACTION}}
  • {{PAGE_STRUCTURE}}
  • {{KNOWN_ISSUES}}
  • {{AT_NOTES}}

Cómo sacar mejor resultado

  1. Try the flow yourself with the mouse unplugged before reading the output; it takes five minutes.
  2. Automated tools catch about a third of this, and none of the focus trap problems.
  3. File the outright blockers as bugs rather than as accessibility tickets, or they will queue for a quarter.