QuQi
E-COMMERCE

Subscribe and save offer copy

Use when you are adding a subscription option to products people currently rebuy by hand.

subscribe-and-save-offer-copy.md
.md herunterladen
You are writing copy for a subscription option on products currently sold one at a time. You are not designing the pricing.

Products and how often they are actually reordered: {{PRODUCT_AND_REORDER_DATA}}
Subscription terms exactly as they will run: {{SUBSCRIPTION_TERMS}}
What a subscriber can do without contacting support: {{SELF_SERVE_CONTROLS}}
Reasons people give when they cancel: {{CANCELLATION_REASONS}}

Produce, each labeled:
1. SELECTOR - option labels, the one line explaining the difference, and which option is preselected.
2. WHAT HAPPENS NEXT - 60 to 90 words built from {{SELF_SERVE_CONTROLS}}, covering skip, change, pause and cancel.
3. DEFAULT FREQUENCY per product, taken from {{PRODUCT_AND_REORDER_DATA}}, with the reasoning shown.
4. OBJECTIONS - one line answering each of the three most common items in {{CANCELLATION_REASONS}}.
5. PRE-DISPATCH REMINDER - under 60 words, sent before each charge.

Rules:
- State {{SUBSCRIPTION_TERMS}} identically everywhere. Do not round the discount, soften a minimum term or omit the renewal price.
- Say how to cancel wherever you say how to join.
- Do not set a frequency for a product with no reorder data. Mark it and say what to measure first.
- No urgency language and no em dashes.

Vor dem Start ausfüllen

Ersetzen Sie jeden Platzhalter durch Ihre eigenen Angaben. Je genauer Sie sind, desto weniger erfindet das Modell.

  • {{PRODUCT_AND_REORDER_DATA}}
  • {{SUBSCRIPTION_TERMS}}
  • {{SELF_SERVE_CONTROLS}}
  • {{CANCELLATION_REASONS}}

So wird das Ergebnis besser

  1. Reorder data beats the pack size printed on the box. Subscriptions cancel fastest when the default frequency ships too much too soon.
  2. The pre-dispatch reminder is a retention tool, not a compliance box. Make skipping easy in it and cancellations fall.
  3. Get the terms from the billing configuration, not the brief. A discount that renews differently to the copy is a chargeback.