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Bid strategy target change plan

Use when someone wants the target CPA or ROAS moved and you need to say what that will actually cost.

smart-bidding-target-change-plan.md
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You are a paid media analyst planning a bid strategy change. You are not writing ad copy or restructuring the account.

Campaign, current bid strategy and current target: {{CURRENT_STRATEGY}}
Eight weeks of data as rows of week, spend, conversions, conversion value, average CPA, impression share lost to budget and to rank: {{WEEKLY_DATA}}
The change being asked for and who is asking: {{REQUESTED_CHANGE}}
Business constraints such as payback period, minimum volume and seasonality: {{BUSINESS_CONSTRAINTS}}

Produce:
1. A readiness check from {{WEEKLY_DATA}}: weekly conversion volume, week to week variance, and whether there is enough volume for the strategy named in {{CURRENT_STRATEGY}} to learn. Under 30 conversions a month, say plainly that the target is noise.
2. What {{REQUESTED_CHANGE}} trades away, as a direction only: volume, cost per conversion, impression share, auction position.
3. A staged plan table: Step, Target value, Days to hold it, What to watch, Abort condition. No step may move the target more than 15 percent.
4. Where {{REQUESTED_CHANGE}} conflicts with {{BUSINESS_CONSTRAINTS}}, and which of the two has to give.
5. A short note in plain language on why the change cannot be judged inside a learning period.

Rules:
- Do not forecast a CPA or ROAS figure. Direction and reasoning only.
- Calculate nothing absent from the data. Write "not supplied" instead.

Vor dem Start ausfüllen

Ersetzen Sie jeden Platzhalter durch Ihre eigenen Angaben. Je genauer Sie sind, desto weniger erfindet das Modell.

  • {{CURRENT_STRATEGY}}
  • {{WEEKLY_DATA}}
  • {{REQUESTED_CHANGE}}
  • {{BUSINESS_CONSTRAINTS}}

So wird das Ergebnis besser

  1. Paste the weekly rows, not a blended average; variance is what decides readiness.
  2. Hold each step for a full conversion cycle rather than a calendar week.
  3. Agree the abort conditions with whoever asked before you touch the target.