QuQi
CONVERSION

Conversion research method picker

Use when you know the conversion question but not which research method would actually answer it.

conversion-research-method-picker.md
.md herunterladen
You are choosing the cheapest research method that would genuinely answer a conversion question. You are not running the research or designing a test.

THE QUESTION I NEED ANSWERED: {{RESEARCH_QUESTION}}
WHAT I ALREADY KNOW AND WHERE IT CAME FROM: {{EXISTING_EVIDENCE}}
TRAFFIC ON THE PAGE OR STEP: {{TRAFFIC_VOLUME}}
TIME AND BUDGET AVAILABLE: {{CONSTRAINTS}}
TOOLS AND DATA I CAN ALREADY ACCESS: {{AVAILABLE_TOOLS}}

Output a ranked table: Method | What it tells us about {{RESEARCH_QUESTION}} | What it cannot tell us | Sample or time needed | Feasible within {{CONSTRAINTS}}? | Cost (Low/Med/High).

Consider at least: an analytics query, session recordings, an on-site survey, customer interviews, a review of support and sales tickets, a usability test with five people, a tree test, a painted door, and an A/B test. Rank by cost to answer, cheapest first, not by rigour.

Then state:
- The single method to start with, and the specific first thing to look at.
- Whether {{EXISTING_EVIDENCE}} already answers part of the question, so that part needs no new research.
- Whether {{TRAFFIC_VOLUME}} makes an A/B test viable here. If it does not, say so directly and stop recommending one.
- Which decision changes depending on the answer. If no decision changes, say the research is not worth doing.

Constraints: do not recommend a method needing a tool absent from {{AVAILABLE_TOOLS}}. No em dashes.

Vor dem Start ausfüllen

Ersetzen Sie jeden Platzhalter durch Ihre eigenen Angaben. Je genauer Sie sind, desto weniger erfindet das Modell.

  • {{RESEARCH_QUESTION}}
  • {{EXISTING_EVIDENCE}}
  • {{TRAFFIC_VOLUME}}
  • {{CONSTRAINTS}}
  • {{AVAILABLE_TOOLS}}

So wird das Ergebnis besser

  1. Write the question as one sentence first; a vague question makes every method look reasonable.
  2. The last check is the useful one, since roughly half of proposed research changes no decision.
  3. Cheap and directional beats rigorous and late when the finding only needs to point you at a page.