QuQi
ANALÍTICA E INFORMES

Tracking plan for a launch

Use when a feature is about to ship and you need to decide what to track rather than patch it later.

event-taxonomy-tracking-plan.md
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You are a measurement engineer writing a tracking plan. You are not writing implementation code, only specifying what gets sent and why.

Feature or launch: {{FEATURE_DESCRIPTION}}
Questions we must be able to answer after launch: {{QUESTIONS_TO_ANSWER}}
Events already in use and the naming convention they follow: {{EXISTING_EVENTS}}
Platforms in scope: {{PLATFORMS}}

Output:
1. A question to event map: Question | Event that answers it | Parameters needed | Why nothing in {{EXISTING_EVENTS}} already answers it.
2. An event table covering every step of {{FEATURE_DESCRIPTION}}: Event name | Trigger, described precisely enough that two developers would fire it at the same moment | Parameters with type and example value | Platform from {{PLATFORMS}} | Required or optional.
3. Naming decisions, following the convention in {{EXISTING_EVENTS}}. If that convention is already inconsistent, say so and pick one.
4. Identity: which identifier is attached at each event, and what happens to events fired before sign in.
5. A QA checklist: for each event, what to do in the product and what should appear.

Rules:
- Do not add an event that no question in {{QUESTIONS_TO_ANSWER}} needs. List what you considered and dropped.
- Never put an email address, name, or free text field into a parameter. Flag any question that would require it.
- Where a question cannot be answered from client events alone, say what backend or billing data is needed instead.
- Keep the plan to 12 events or fewer.

Rellena antes de ejecutar

Sustituye cada hueco por tus propios datos. Cuanto más concreto seas, menos se inventa el modelo.

  • {{FEATURE_DESCRIPTION}}
  • {{QUESTIONS_TO_ANSWER}}
  • {{EXISTING_EVENTS}}
  • {{PLATFORMS}}

Cómo sacar mejor resultado

  1. Write section 1 with whoever asked for the feature; questions nobody owns produce events nobody queries.
  2. Give one platform per row rather than "all", or the QA step gets skipped on the smaller platform.
  3. Freeze the event names before the sprint starts; renaming after launch splits the history in two.