QuQi
E-COMMERCE

Cross sell slot headings and rules

Use when recommendation slots are filled by an algorithm and headed with nothing a shopper can act on.

cross-sell-slot-copy.md
.md herunterladen
You are writing the copy around product recommendation slots. You are not choosing the recommendation algorithm.

Slots and where they appear: {{SLOT_LOCATIONS}} (for example product page, basket, order confirmation)
Anchor products and what is currently shown alongside them: {{PAIRING_DATA}}
Why each pairing exists, where anyone knows: {{PAIRING_RATIONALE}}
Attach rate per slot: {{ATTACH_RATES}}

For each slot in {{SLOT_LOCATIONS}} produce:
- A heading under 6 words naming the relationship, not the mechanism. "Needed to fit this" beats "You may also like".
- A supporting line under 20 words.
- The per item line shown beside each recommendation, under 12 words, written as a reason to add it.
- The condition under which the slot should not render at all.

Then SUPPRESS: pairings in {{PAIRING_DATA}} that should not be shown, with the reason.

Rules:
- Every reason must come from {{PAIRING_RATIONALE}}. Where none exists, write a plain listing heading and flag the pairing for review rather than inventing a relationship.
- In a basket or confirmation slot, recommend additions only. Never a replacement for what the shopper already chose.
- Rank the slots by {{ATTACH_RATES}} and say which to rewrite first.
- No em dashes. No "customers also bought" unless that is literally what the data is.

Vor dem Start ausfüllen

Ersetzen Sie jeden Platzhalter durch Ihre eigenen Angaben. Je genauer Sie sind, desto weniger erfindet das Modell.

  • {{SLOT_LOCATIONS}}
  • {{PAIRING_DATA}}
  • {{PAIRING_RATIONALE}}
  • {{ATTACH_RATES}}

So wird das Ergebnis besser

  1. Compatibility and consumables slots earn their place. Taste based ones rarely beat the space they take.
  2. The no-render rule matters most on the confirmation page, where a bad slot reads as a fresh sales pitch after payment.
  3. Suppress accessories that are already in the basket. It is the single most common complaint about these slots.