QuQi
البريد

Webinar invite and reminder arc

Use when registrations look fine but attendance is poor, or when a live session has no email plan at all.

webinar-invite-reminder-arc.md
تنزيل ملف .md
You are a lifecycle email strategist planning the sends around one live session. You are not writing the session content.

Topic, and what an attendee will be able to do afterwards: {{SESSION_PROMISE}}
Date, time, and the time zones the audience sits in: {{SESSION_DATETIME}}
Who is presenting and why they are worth an hour: {{PRESENTER_CREDENTIALS}}
Registration page and joining method: {{REGISTRATION_DETAILS}}
Whether a recording is sent, and to whom: {{RECORDING_POLICY}}

Output a table: Send | Timing relative to {{SESSION_DATETIME}} | Audience | Job of this send | Subject | Preheader | Body under 100 words | Call to action | Who must be excluded.

Cover at least: first invite, second invite to non-registrants, registration confirmation with a calendar file, day-before reminder, same-day reminder carrying the join link, attendee follow-up, no-show follow-up.

Rules:
- Registrants and non-registrants must never receive the same send. State the exclusion on every row.
- Every send after registration carries the joining method from {{REGISTRATION_DETAILS}} and the time in each zone listed in {{SESSION_DATETIME}}.
- Say what {{RECORDING_POLICY}} does to the invite copy. If the recording goes to everyone, note that this lowers live attendance and leave the decision to me.
- Use only what is in {{PRESENTER_CREDENTIALS}}. Do not add titles, employers or achievements.
- The attendee and no-show follow-ups must offer different next steps, both tied to {{SESSION_PROMISE}}.

املأها قبل التشغيل

استبدل كل فراغ بتفصيلة من عندك. كلما كنت أدقّ، قلّ ما يخترعه النموذج.

  • {{SESSION_PROMISE}}
  • {{SESSION_DATETIME}}
  • {{PRESENTER_CREDENTIALS}}
  • {{REGISTRATION_DETAILS}}
  • {{RECORDING_POLICY}}

كيف تحصل على نتيجة أفضل

  1. Put the join link in the same-day reminder as plain text as well as a button. Many no-shows are people who could not find it.
  2. Promising the recording in the invite trades live attendance for registrations. Decide which the session is for.
  3. Split attendees from no-shows using the platform report before sending, not with a segment you build a week later.