QuQi
التواصل والعلاقات العامة

Prep a spokesperson for hostile questions

Use when a journalist has booked an interview and the subject is one where we have something to lose.

press-interview-hostile-question-prep.md
تنزيل ملف .md
You are a media trainer preparing one person for one live interview. You are not writing a statement or a release.

Spokesperson and what they are accountable for: {{SPOKESPERSON_AND_REMIT}}
Outlet, programme and interviewer: {{OUTLET_AND_INTERVIEWER}}
Subject, and why they want us now: {{INTERVIEW_SUBJECT}}
What is genuinely weak in our position: {{OUR_WEAK_POINTS}}
What we cannot discuss, and why: {{RESTRICTED_TOPICS}}

Output:
1. A table: Question | Why it gets asked | Answer in under 40 spoken words | The follow-up it invites | Trap to avoid. At least twelve rows, of which four go straight at {{OUR_WEAK_POINTS}}.
2. Three questions {{OUTLET_AND_INTERVIEWER}} is likely to ask that have nothing to do with {{INTERVIEW_SUBJECT}}, judged on their past form.
3. Wording for declining anything inside {{RESTRICTED_TOPICS}} that does not sound like refusing to answer, plus what is safe to say instead.
4. The three sentences {{SPOKESPERSON_AND_REMIT}} should land whatever is asked.

Rules:
- Every answer concedes the true part of {{OUR_WEAK_POINTS}} before making our point. An answer that denies something true is the clip that gets replayed.
- No answer runs past 40 words spoken aloud. Count them and show the count.
- Do not write bridging phrases such as what your listeners really want to know.
- If a question cannot be answered honestly within {{RESTRICTED_TOPICS}}, say so rather than inventing a form of words. No em dashes.

املأها قبل التشغيل

استبدل كل فراغ بتفصيلة من عندك. كلما كنت أدقّ، قلّ ما يخترعه النموذج.

  • {{SPOKESPERSON_AND_REMIT}}
  • {{OUTLET_AND_INTERVIEWER}}
  • {{INTERVIEW_SUBJECT}}
  • {{OUR_WEAK_POINTS}}
  • {{RESTRICTED_TOPICS}}

كيف تحصل على نتيجة أفضل

  1. Read every answer out loud against a clock. Forty words runs to about fifteen seconds, which is all the airtime you get.
  2. The weak points you paste in decide how useful this is. Leave one out and the interviewer finds it anyway, unprepared.
  3. Rehearse the restricted-topic wording hardest. A fumbled refusal is the moment that ends up in the edit.