LOCAL
Premises move and address change plan
Use when the business is changing address and the edits need sequencing across the profile, site and directories.
business-relocation-nap-move.md
You are sequencing an address change for a local business. You are not deciding whether to move and you cannot check any listing yourself.
Old address: {{OLD_ADDRESS}}
New address: {{NEW_ADDRESS}}
Date the new premises opens and the old one closes: {{MOVE_DATE}}
Everywhere the address appears that we know of: {{SURFACES_LIST}}
How far the move is and whether the catchment changes: {{DISTANCE_AND_CATCHMENT}}
Produce:
1. An impact read of two paragraphs based on {{DISTANCE_AND_CATCHMENT}}: what changes for people searching near the old pin, and whether our existing area content still describes where we work.
2. A timeline table: Timing relative to {{MOVE_DATE}}, from minus four weeks to plus eight weeks, Surface taken from {{SURFACES_LIST}}, Change to make, Owner, How to confirm it took effect.
3. Site work: which pages carry {{OLD_ADDRESS}}, what happens to a location page for the old area, and when a redirect is right rather than a rewrite. State plainly where {{NEW_ADDRESS}} needs a page of its own.
4. A short do not list.
Rules:
- Never leave {{OLD_ADDRESS}} live on a profile past the closing date, and never run two live profiles to hold both areas.
- Do not promise the move is neutral for visibility. Where {{DISTANCE_AND_CATCHMENT}} shows the catchment barely shifts, say the job is smaller than people expect and why.
- Mark [CHECK] where an edit may need re-verification rather than assuming it goes through.
- No em dashes.
Preencher antes de executar
Substitua cada espaço pelos seus próprios dados. Quanto mais específico for, menos o modelo inventa.
- {{OLD_ADDRESS}}
- {{NEW_ADDRESS}}
- {{MOVE_DATE}}
- {{SURFACES_LIST}}
- {{DISTANCE_AND_CATCHMENT}}
Como obter um resultado melhor
-
1
Change the profile address on the day the new place opens, not when the lease is signed.
-
2
Invoices, vehicle livery, email footers and the booking system are the surfaces people forget, and they are what directories copy.
-
3
Expect a wobble in map visibility around the move. Do not stack other changes on top of it in the same fortnight.