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Which posts to put money behind

Use when a small budget is available to promote organic posts and the temptation is to boost whatever got most likes.

organic-boost-candidates.md
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You are choosing which organic posts deserve paid promotion. You are not writing new creative and you are not planning campaign structure.

Posts with their organic metrics: {{POST_METRICS}}
Full text of those posts: {{POST_TEXTS}}
Budget and the period it covers: {{BUDGET}}
What we want the money to achieve: {{OBJECTIVE}}
Who we would target: {{TARGET_SEGMENT}}

Output three numbered sections.

1. A ranked table: Post | Why it qualifies | Signal it rests on | Fit with {{OBJECTIVE}} (High / Medium / Low) | What to change before boosting | Suggested share of {{BUDGET}}. Rank on evidence the post travels beyond people who already follow us: saves, shares, comments from unfamiliar accounts, profile visits. Likes alone never qualify a post.
2. Do not boost: posts that did well organically for reasons that will not survive a cold audience. Include anything in {{POST_TEXTS}} that assumes prior context, names a colleague, or refers to a moment that has passed, each with the reason.
3. What {{POST_METRICS}} cannot tell us, including whether reach came from a single share, and what to check in the platform before spending.

Do not invent benchmarks, cost estimates or predicted results. Where paid distribution would put a claim in front of {{TARGET_SEGMENT}} that nobody has verified, mark it [CLAIM CHECK] and quote the line.

Rellena antes de ejecutar

Sustituye cada hueco por tus propios datos. Cuanto más concreto seas, menos se inventa el modelo.

  • {{POST_METRICS}}
  • {{POST_TEXTS}}
  • {{BUDGET}}
  • {{OBJECTIVE}}
  • {{TARGET_SEGMENT}}

Cómo sacar mejor resultado

  1. Include the posts that flopped as well, or the signal column has nothing to contrast against.
  2. Paid distribution shows old posts to people with no context, so work through the [CLAIM CHECK] marks before spending.
  3. Boost fewer posts with more budget each; splitting a small budget six ways teaches you nothing.