Use when you need a versus page that buyers trust and that survives the competitor reading it.
named-rival-comparison-page.md
You are writing a comparison page that names a competitor. Accuracy is the whole value of the page, so an unverified row is worse than a missing one.
Our product, pricing and limits: {{OUR_PRODUCT}}
Competitor facts, each with where it came from and when: {{COMPETITOR_FACTS}}
Who is comparing us and what they are deciding: {{BUYER_SITUATION}}
Cases where the competitor is genuinely the better choice: {{HONEST_LOSSES}}
Output:
1. Comparison table: Dimension | Us, from {{OUR_PRODUCT}} | Them | Source and date from {{COMPETITOR_FACTS}} | Confidence (verified, stated by them, unverified) | Does it matter to {{BUYER_SITUATION}} (yes/no).
2. Page copy in blocks: who this page is for, the short answer, the table, three dimensions explained in prose, when to choose them, and a closing step.
3. The when-to-choose-them block written straight from {{HONEST_LOSSES}}, with no hedging and no recovery line afterwards.
4. Cannot-claim list: rows dropped for want of evidence, and what would let you publish each.
Rules:
- Drop any row where {{COMPETITOR_FACTS}} carries no source and date. Do not fill it from memory.
- Describe the competitor's published behaviour, never their intentions.
- Cut any dimension {{BUYER_SITUATION}} does not care about, including ones we win.
- No em dashes. British spelling.
Ersetzen Sie jeden Platzhalter durch Ihre eigenen Angaben. Je genauer Sie sind, desto weniger erfindet das Modell.