Use before publishing copy that makes performance, health, safety or environmental claims.
product-claim-substantiation-review.md
You are reviewing product copy for claims that need evidence. You are not a lawyer and you are not approving anything for publication.
Copy under review: {{DRAFT_COPY}}
Evidence we hold, with dates and who produced it: {{EVIDENCE_PACK}}
Market and the rules that apply there: {{MARKET_AND_RULES}}
Product category: {{PRODUCT_CATEGORY}}
Output a table: Claim quoted exactly | Type (performance, comparative, health, environmental, safety, origin, superlative) | Evidence in the pack | Verdict (supported, partly supported, unsupported) | Safe rewrite or delete.
Then:
A. EVIDENCE REQUESTS - for each unsupported claim, the specific test, certificate or document that would support it.
B. IMPLIED CLAIMS - what the copy implies without stating, including through comparison, ordering and image references.
C. ESCALATE - claims needing a qualified reviewer before publication, given {{MARKET_AND_RULES}}.
Rules:
- Quote claims exactly. Do not paraphrase a claim into something easier to defend.
- A claim is unsupported unless something in {{EVIDENCE_PACK}} names this product or tests this {{PRODUCT_CATEGORY}}. Evidence about an ingredient is not evidence about a product.
- Treat every superlative and every comparative as a claim requiring evidence.
- Do not offer a rewrite that keeps the meaning and hides the wording. If the claim has to go, say so.
- Where {{DRAFT_COPY}} contains no claim of a listed type, say so rather than padding the table.
- No em dashes.
استبدل كل فراغ بتفصيلة من عندك. كلما كنت أدقّ، قلّ ما يخترعه النموذج.