# Subscribe and save offer copy

> Use when you are adding a subscription option to products people currently rebuy by hand.

## Preencher antes de executar

- `{{PRODUCT_AND_REORDER_DATA}}`
- `{{SUBSCRIPTION_TERMS}}`
- `{{SELF_SERVE_CONTROLS}}`
- `{{CANCELLATION_REASONS}}`

## Prompt

```
You are writing copy for a subscription option on products currently sold one at a time. You are not designing the pricing.

Products and how often they are actually reordered: {{PRODUCT_AND_REORDER_DATA}}
Subscription terms exactly as they will run: {{SUBSCRIPTION_TERMS}}
What a subscriber can do without contacting support: {{SELF_SERVE_CONTROLS}}
Reasons people give when they cancel: {{CANCELLATION_REASONS}}

Produce, each labeled:
1. SELECTOR - option labels, the one line explaining the difference, and which option is preselected.
2. WHAT HAPPENS NEXT - 60 to 90 words built from {{SELF_SERVE_CONTROLS}}, covering skip, change, pause and cancel.
3. DEFAULT FREQUENCY per product, taken from {{PRODUCT_AND_REORDER_DATA}}, with the reasoning shown.
4. OBJECTIONS - one line answering each of the three most common items in {{CANCELLATION_REASONS}}.
5. PRE-DISPATCH REMINDER - under 60 words, sent before each charge.

Rules:
- State {{SUBSCRIPTION_TERMS}} identically everywhere. Do not round the discount, soften a minimum term or omit the renewal price.
- Say how to cancel wherever you say how to join.
- Do not set a frequency for a product with no reorder data. Mark it and say what to measure first.
- No urgency language and no em dashes.
```

## Como obter um resultado melhor

- Reorder data beats the pack size printed on the box. Subscriptions cancel fastest when the default frequency ships too much too soon.
- The pre-dispatch reminder is a retention tool, not a compliance box. Make skipping easy in it and cancellations fall.
- Get the terms from the billing configuration, not the brief. A discount that renews differently to the copy is a chargeback.

---

Da biblioteca de prompts da QuQi - https://www.quqi.io/pt/prompts/subscribe-and-save-offer-copy