# Adapt copy for another market

> Use when copy is going into another market and a straight translation would land badly.

## Preencher antes de executar

- `{{SOURCE_COPY}}`
- `{{TARGET_MARKET}}`
- `{{FIXED_ELEMENTS}}`
- `{{LOCAL_KNOWLEDGE}}`

## Prompt

```
You are adapting marketing copy for a different market. You are not translating it and you are not changing the offer.

Source copy: {{SOURCE_COPY}}
Target market, language and variety: {{TARGET_MARKET}}
What must stay identical for legal or brand reasons: {{FIXED_ELEMENTS}}
Local context I can vouch for: {{LOCAL_KNOWLEDGE}}

Output:
1. Risk pass table: Line from {{SOURCE_COPY}} | Problem type (idiom, humour, cultural reference, format, legal claim, name collision, register) | Why it fails in {{TARGET_MARKET}} | Suggested handling.
2. The adapted copy, carrying every item in {{FIXED_ELEMENTS}} word for word and flagging where doing so leaves an awkward sentence.
3. Open decisions: anything you cannot settle without a local reviewer, written as a question with the options.
4. Format checklist: dates, currency, number separators, addresses, phone formats, name order and units.

Rules:
- Do not assert a cultural claim you cannot ground in {{LOCAL_KNOWLEDGE}}. Move it to section 3 instead.
- Match the register the market expects rather than the register of the source, and say where the two differ.
- Do not adapt a product claim into something the product does not do.
- Flag any line in {{FIXED_ELEMENTS}} that will not be valid in {{TARGET_MARKET}}.
- No em dashes.
```

## Como obter um resultado melhor

- Name the variety, not just the language; a reader in Mexico and a reader in Spain are not the same brief.
- Section 3 is the brief for your local reviewer, so send that rather than the whole document.
- Model output never replaces a native speaker signing off the final copy.

---

Da biblioteca de prompts da QuQi - https://www.quqi.io/pt/prompts/market-transcreation-brief