# Five-email welcome sequence plan

> Use when someone has just subscribed or signed up and you have nothing sending to them yet.

## Fill in before running

- `{{BUSINESS_DESCRIPTION}}`
- `{{SIGNUP_TRIGGER}}`
- `{{PRIMARY_GOAL_ACTION}}`
- `{{MAIN_OBJECTION}}`
- `{{SEQUENCE_LENGTH_DAYS}}`
- `{{NEEDS_FACT}}`

## Prompt

```
You are a lifecycle email strategist. Design a five-email welcome sequence.

Business: {{BUSINESS_DESCRIPTION}}
What the person just did to join the list: {{SIGNUP_TRIGGER}}
The one action I want them to take: {{PRIMARY_GOAL_ACTION}}
Main objection or hesitation they have: {{MAIN_OBJECTION}}
Sending window available: {{SEQUENCE_LENGTH_DAYS}} days

For each of the five emails give me a table row with these columns:
Number | Send delay | Job of this email | Subject line | Preheader | Body (120-180 words) | Single call to action | What it earns the next email

Rules:
- Each email must do one job only. If two emails could be described the same way, rewrite one.
- Email 1 must deliver whatever was promised at signup before anything else.
- Only one call to action per email, repeated at most twice.
- No em dashes. Do not open with scene setting about the industry. Do not use "it is not just X, it is Y". Do not end with a paragraph that restates the opening.
- Do not invent statistics, customer counts or awards. If a claim would need a number I have not given you, write {{NEEDS_FACT}} in its place.

After the table, list in three bullets what should change if the person does not open emails 1 and 2.
```

## Getting a better result

- Tell it the signup trigger precisely. A lead magnet download and a free trial start need completely different first emails.
- Give it the real objection from sales calls or support tickets, otherwise it writes to a generic hesitation.
- Ask for the no-open branch. Most welcome flows leak the majority of the list in the first two sends.

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From the QuQi prompt library - https://www.quqi.io/prompts/welcome-sequence-five-email