# Unsubscribe driver audit

> Use when unsubscribe rates are climbing and you want to know which sends and habits are causing it.

## Fill in before running

- `{{SEND_DATA}}`
- `{{FREQUENCY}}`
- `{{SIGNUP_PROMISE}}`
- `{{PREFERENCE_OPTIONS}}`

## Prompt

```
You are an email programme analyst. Work out what is driving unsubscribes and what to change.

Send data, one row per send with subject, segment, send date, list size, open rate, click rate, unsubscribe rate, spam complaint rate:
{{SEND_DATA}}
Current sending frequency: {{FREQUENCY}}
What subscribers were told they would receive at signup: {{SIGNUP_PROMISE}}
Preference options I currently offer: {{PREFERENCE_OPTIONS}}

Do this:
1. Rank the sends by unsubscribe rate and by complaint rate separately. Note where the two disagree and what that suggests.
2. Test each of these against the data and say supported, contradicted, or not testable with what I gave you: frequency, mismatch with the signup promise, segment fatigue, one bad send, offer heaviness, poor list source.
3. For the three worst sends, name the specific likely cause from the subject and segment, and the change you would make.
4. Recommend a preference centre change and a frequency change, each with the trade-off spelled out.

Rules:
- Do not estimate any figure not present in the data. If a conclusion needs data I did not give you, say which field to pull.
- Do not recommend hiding or delaying the unsubscribe link. Suggest preference options instead.
- Give the output as short sections with headings, no long prose.
```

## Getting a better result

- Look at spam complaints separately. A high unsubscribe with low complaints is a healthy list correcting itself.
- Check the signup promise against what you actually send. Most unsubscribe spikes are a mismatch, not a copy problem.
- A frequency choice in the preference centre usually saves more subscribers than any wording change.

---

From the QuQi prompt library - https://www.quqi.io/prompts/unsubscribe-driver-audit