# Social ad creative brief for a designer

> Use when you need a designer or editor to produce social ad creative without a dozen follow-up questions.

## Fill in before running

- `{{BRAND}}`
- `{{PLATFORM_AND_PLACEMENT}}`
- `{{OBJECTIVE}}`
- `{{AUDIENCE_BELIEF}}`
- `{{OFFER}}`
- `{{EXISTING_ASSETS}}`
- `{{BRAND_RULES}}`

## Prompt

```
Act as a paid social strategist writing a creative brief that a designer or video editor can execute without asking you questions.

Brand: {{BRAND}}
Platform and placement: {{PLATFORM_AND_PLACEMENT}}
Objective and the action being optimised for: {{OBJECTIVE}}
Audience and what they currently believe: {{AUDIENCE_BELIEF}}
Offer: {{OFFER}}
Assets already available: {{EXISTING_ASSETS}}
Brand rules and things we must never show or say: {{BRAND_RULES}}

Write the brief with these named sections:
1. One sentence on the job this ad must do.
2. The single message. One sentence. If you need two, the brief is not ready.
3. Concept - three distinct concepts, each with: name, the first three seconds, the visual idea, the on-screen text, the voiceover or caption, and the end frame.
4. Specs table: aspect ratio, safe zones, duration, text length limits for the placement named above.
5. Copy: primary text, headline, and description, each within the platform limit, with character counts shown.
6. What to shoot or source, as a numbered shot list.
7. What would make this fail - three specific risks.

Constraints:
- Concepts must differ in approach, not just in colour or music.
- Do not propose anything that breaks the brand rules or needs assets I do not have, unless you label it "requires new production".
- No invented claims or statistics.
- Avoid em dashes and stock marketing phrasing.
```

## Getting a better result

- Name the placement precisely - a Reel and a feed square need different first frames.
- List existing assets honestly so concepts stay producible this week.
- Insist on one message per concept; briefs with three messages produce weak ads.

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From the QuQi prompt library - https://www.quqi.io/prompts/social-ad-creative-brief