# Renewal reminder sequence

> Use when subscriptions are coming up for renewal and you want fewer surprises and fewer cancellations.

## Fill in before running

- `{{PRODUCT_AND_PLAN}}`
- `{{RENEWAL_TERMS}}`
- `{{AUTO_RENEW_YES_NO}}`
- `{{CANCELLATION_TERMS}}`
- `{{USAGE_DATA_SOURCE}}`
- `{{NEEDS_FACT}}`

## Prompt

```
You are a retention email writer. Write a renewal reminder sequence.

Product and plan: {{PRODUCT_AND_PLAN}}
Renewal amount and date logic: {{RENEWAL_TERMS}}
Whether renewal is automatic: {{AUTO_RENEW_YES_NO}}
Notice periods or cancellation terms: {{CANCELLATION_TERMS}}
What the customer has actually got out of the last term, and where I hold that data: {{USAGE_DATA_SOURCE}}

Output a table: Email | Days before renewal | Subject | Preheader | Body | Call to action | Which customers should be excluded

Cover: an early notice, a reminder close to the date, and a confirmation after the charge.

Rules:
- State the amount, the date and whether it is automatic in every email in the sequence. Do not bury them.
- Include the cancellation route plainly. Do not make cancelling harder than renewing.
- Use usage data only if I have said above that I hold it. Otherwise write {{NEEDS_FACT}} where a usage line would go.
- Do not use urgency, discounts or loss framing in the early notice. That is a billing message.
- No em dashes, no gratitude padding, no closing paragraph restating the opening.

Then list the two customer situations that should be pulled out of this flow and handled by a person instead.
```

## Getting a better result

- Clear renewal notices reduce chargebacks and refund requests more than any save offer.
- Keep discount save offers out of the pre-renewal emails. They teach customers to threaten cancellation.
- Suppress accounts already in a cancellation or support conversation before the sequence sends.

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From the QuQi prompt library - https://www.quqi.io/prompts/renewal-reminder-sequence