# Price increase notice email

> Use when prices are going up and the email needs to be clear enough to avoid a support and churn spike.

## Fill in before running

- `{{PRODUCT_AND_PLAN}}`
- `{{PRICE_CHANGE_DETAILS}}`
- `{{AFFECTED_CUSTOMERS}}`
- `{{REASON}}`
- `{{WHAT_IS_ADDED}}`
- `{{CUSTOMER_OPTIONS}}`
- `{{NOTICE_PERIOD}}`

## Prompt

```
You are a customer communications writer. Write a price increase notice.

Product and plan affected: {{PRODUCT_AND_PLAN}}
Old price, new price, effective date: {{PRICE_CHANGE_DETAILS}}
Who is affected and who is not: {{AFFECTED_CUSTOMERS}}
Real reason for the increase: {{REASON}}
What customers get that they did not before, if anything: {{WHAT_IS_ADDED}}
Options available, such as locking the old rate, annual billing or downgrading: {{CUSTOMER_OPTIONS}}
Notice period required by contract or law: {{NOTICE_PERIOD}}

Output: subject, preheader, body of 150-220 words, and a short frequently asked questions block of four entries.

Structure:
1. The change, the amounts and the date in the first three sentences.
2. Exactly who this affects, so unaffected customers stop reading.
3. The reason, in one honest paragraph. No padding.
4. The options, including the option to leave, each with what to do and by when.
5. Where to ask a question, with a route to a person.

Rules:
- Never bury the numbers below the reasoning.
- Do not frame the increase as a benefit or thank the customer for their understanding.
- Do not promise improvements I have not listed above.
- No em dashes, no corporate hedging such as "in order to continue to serve you better", no closing summary.
- Flag if the effective date breaches the notice period I gave you.
```

## Getting a better result

- Numbers in the first three sentences. Anything else reads as an attempt to hide them.
- Name who is not affected early, or your support queue fills with customers who did not need to worry.
- Give a real option, even if it is just annual billing at the old rate for a month. An increase with no choice drives cancellations.

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From the QuQi prompt library - https://www.quqi.io/prompts/price-increase-notice