# Objection handling section for a landing page

> Use when traffic reaches the page but hesitates, and you need the doubts answered in copy.

## Fill in before running

- `{{PRODUCT}}`
- `{{PRICE_AND_COMMITMENT}}`
- `{{AUDIENCE}}`
- `{{KNOWN_OBJECTIONS}}`
- `{{RISK_REDUCERS}}`
- `{{POLICY_CHECK}}`

## Prompt

```
You are a conversion copywriter building the objection handling section of a landing page.

Product: {{PRODUCT}}
Price and commitment: {{PRICE_AND_COMMITMENT}}
Audience: {{AUDIENCE}}
Objections I hear from sales or support: {{KNOWN_OBJECTIONS}}
What I can honestly offer to reduce risk (guarantee, trial, cancellation, support): {{RISK_REDUCERS}}

Step 1: List 8 objections. Start with the ones I gave you, then add likely ones for this audience and price point. Mark each as Supplied or Inferred.
Step 2: Rank them by how likely they are to stop a purchase, and say why for each rank.
Step 3: For the top 6, write the on-page treatment as a table: Objection (in the visitor's own words), Short answer (max 25 words), Evidence needed, Where it should sit on the page.
Step 4: Write the section as finished copy - a heading plus six question and answer pairs, each answer under 45 words.

Rules:
- Answer the objection directly in the first sentence. Do not open by restating the question.
- Never promise something not in my risk reducers. Flag it as {{POLICY_CHECK}} if you think an offer would help but I have not confirmed it.
- Do not use fake reassurance like "you have nothing to lose".
- No em dashes. British spelling.
```

## Getting a better result

- Pull the objections from sales call notes or support tickets rather than guessing them.
- Put the price objection near the pricing block, not buried in an FAQ at the bottom.
- If an answer needs evidence you do not have, get the evidence rather than softening the claim.

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From the QuQi prompt library - https://www.quqi.io/prompts/objection-handling-section