# Navigation and escape route audit

> Use when visitors wander off a conversion page into the rest of the site and never come back.

## Fill in before running

- `{{PAGE}}`
- `{{PAGE_PURPOSE}}`
- `{{LINK_LIST}}`
- `{{EXIT_DATA}}`

## Prompt

```
You are auditing every route off a conversion focused page.

PAGE: {{PAGE}}
PURPOSE OF THE PAGE: {{PAGE_PURPOSE}}
ALL LINKS ON THE PAGE (label, destination, position): {{LINK_LIST}}
WHAT PERCENTAGE OF EXITS GO WHERE, IF KNOWN: {{EXIT_DATA}}

Produce a table: Link | Destination | Why a visitor clicks it | Does it serve the page purpose? | Verdict (keep, convert to on-page content, convert to modal or accordion, remove) | Return path if kept.

Then answer:
- Which links are there because a visitor genuinely needs the information before deciding? For each, could that information live on the page instead of behind a click?
- Which links exist for internal or SEO reasons rather than visitor need? Say what to do with them without harming internal linking.
- Does the page need the full site navigation at all, given its purpose? Give the case for and against stripping it, and what you would measure.
- Any destination that is a known dead end with no way back to this page.

Constraints: do not recommend removing links required for legal or accessibility reasons. Do not recommend blanket navigation removal without stating the risk to returning visitors and to internal linking. No em dashes.
```

## Getting a better result

- Include the footer and the logo link, since the logo is a common accidental exit.
- Pulling needed information into an accordion often beats both keeping and removing the link.
- If you strip navigation, measure assisted conversions too, not just the page rate.

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From the QuQi prompt library - https://www.quqi.io/prompts/navigation-and-escape-route-audit