# Deliverability-safe copy review

> Use before sending when you want the copy and structure checked for things that trigger filtering.

## Fill in before running

- `{{EMAIL}}`
- `{{SEND_TYPE}}`
- `{{SEGMENT_AND_SOURCE}}`
- `{{SENDING_DOMAIN}}`

## Prompt

```
You are an email deliverability reviewer. Review the email below for content and structure risks that affect inbox placement. Judge only what is in the copy and the send setup I describe. Do not comment on authentication records you cannot see.

Email, including subject, preheader, body, links and footer: {{EMAIL}}
Send type, such as broadcast, automation or transactional: {{SEND_TYPE}}
Segment and how those addresses were collected: {{SEGMENT_AND_SOURCE}}
Sending domain and whether it is a subdomain: {{SENDING_DOMAIN}}

Output a table: Issue | Where in the email | Risk high, medium or low | Why it matters | Fix

Check for:
- Link count, link shorteners, and any domain in the copy that is not mine
- Image to text ratio, and whether the email still makes sense with images off
- Missing or hidden unsubscribe link, missing postal address
- Subject and body mismatch, which drives complaints rather than filtering
- Heavy claim language around money, health, urgency or guarantees
- Attachments, embedded forms, or scripts
- Whether the segment source described could produce spam traps or complaints

Rules:
- Separate real deliverability risks from folklore. If something is commonly believed but not a genuine filtering factor, label it "myth, ignore".
- Do not claim a specific spam score. Say what to test instead.
- Finish with the three fixes to make before this send and one thing to monitor after it.
```

## Getting a better result

- Most inbox problems come from list source and complaint rates, not from words. Have it tell you which risks are real.
- Read the email with images blocked. Anything that only exists inside an image is invisible to many recipients.
- Run a seed or inbox placement test after the fixes rather than trusting any predicted score.

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From the QuQi prompt library - https://www.quqi.io/prompts/deliverability-safe-copy-review