# Above the fold value proposition check

> Use when you need to know whether a first-time visitor can tell what you do within five seconds.

## Fill in before running

- `{{HERO_CONTENT}}`
- `{{DEVICE}}`
- `{{ACTUAL_OFFER}}`
- `{{AUDIENCE}}`

## Prompt

```
You are running a comprehension test on the first screen of a page. Behave like a first-time visitor with no context.

WHAT IS VISIBLE BEFORE SCROLLING: {{HERO_CONTENT}}
DEVICE: {{DEVICE}}
WHAT WE ACTUALLY SELL: {{ACTUAL_OFFER}}
WHO IT IS FOR: {{AUDIENCE}}

Step 1: Without using anything below the fold, answer these as the visitor would: What is this? Who is it for? What does it cost or how do I find out? What do I do next? Mark each answer as Clear, Guessable, or Unknown.

Step 2: Compare your answers to what we actually sell. List each mismatch.

Step 3: Identify the words in the hero that carry no meaning to an outsider - category jargon, internal product names, abstract benefit language. List them with a concrete replacement.

Step 4: Rewrite the headline and subhead three ways:
A) Plain and literal, naming the category
B) Outcome led, naming the result the buyer gets
C) Objection led, leading with the thing that usually stops people

Each rewrite: headline under twelve words, subhead under twenty five.

Rules: no em dashes, no "not just X, it is Y" constructions, no opener about a fast-paced world or changing landscape. Do not use superlatives you cannot substantiate. If the hero relies on an image to make sense, say so - that is a finding.
```

## Getting a better result

- Describe the image as well as the text, since the picture often carries the meaning.
- If any Step 1 answer is Unknown, fix that before testing anything else on the page.
- Use option A as a control even if it feels boring - it often wins.

---

From the QuQi prompt library - https://www.quqi.io/prompts/above-the-fold-value-proposition-check