# Abandoned cart sequence with objection handling

> Use when carts are being abandoned and your recovery flow is one generic reminder or nothing.

## Fill in before running

- `{{PRODUCT}}`
- `{{AOV}}`
- `{{ABANDON_REASONS}}`
- `{{LOGISTICS_TERMS}}`
- `{{DISCOUNT_POLICY}}`
- `{{NEEDS_FACT}}`

## Prompt

```
You are an ecommerce email copywriter. Write a three-email abandoned cart sequence.

Product or category: {{PRODUCT}}
Average order value: {{AOV}}
Top three reasons people abandon, from data or support: {{ABANDON_REASONS}}
Delivery, returns and guarantee terms: {{LOGISTICS_TERMS}}
Discount I am willing to give, or "none": {{DISCOUNT_POLICY}}

For each email give: Send delay from abandonment | Subject | Preheader | Body | Call to action | Which abandonment reason it answers

Rules:
- Email 1 goes out within a few hours and assumes a distraction, not a decision. No discount.
- Email 2 answers the strongest objection with a concrete fact about delivery, returns, sizing or guarantee.
- Email 3 may use the discount only if the discount policy above allows it. If it says none, use scarcity only where stock or a deadline is genuinely real.
- Never state stock levels, timers or "selling fast" claims unless I have confirmed them. Write {{NEEDS_FACT}} instead.
- No em dashes, no exclamation marks, no "oops, you forgot something".

After the three emails, list two things to check in the checkout itself that the email cannot fix.
```

## Getting a better result

- Pull abandonment reasons from support tickets or an exit survey rather than assuming price is the problem.
- Hold the discount until email 3, or you train people to abandon carts deliberately.
- Suppress anyone who completed the purchase between sends. This is the most common broken flow in ecommerce.

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From the QuQi prompt library - https://www.quqi.io/prompts/abandoned-cart-three-email