# Peak season sending cadence

> Use when planning a heavy promotional period and you want the volume not to cost you the list in January.

## À remplir avant de lancer

- `{{PEAK_PERIOD_OFFERS}}`
- `{{SEGMENT_ENGAGEMENT}}`
- `{{BASELINE_FREQUENCY}}`
- `{{PEAK_TARGET}}`
- `{{COMMITTED_SENDS}}`

## Prompt

```
You are an email programme planner. You are building the sending calendar, not the creative.

Peak period and the offers running in it, with dates: {{PEAK_PERIOD_OFFERS}}
Segments, with size and how engaged each one is: {{SEGMENT_ENGAGEMENT}}
Normal sending frequency outside peak: {{BASELINE_FREQUENCY}}
Target or last year result for the period: {{PEAK_TARGET}}
Sends already committed, such as a catalogue drop: {{COMMITTED_SENDS}}

Output a calendar table: Date | Send | Segments from {{SEGMENT_ENGAGEMENT}} | Offer from {{PEAK_PERIOD_OFFERS}} | Job of this send | Cut priority 1 to 3.

Then three numbered sections.
1. Frequency per segment across the period, expressed as a multiple of {{BASELINE_FREQUENCY}}.
2. Fatigue checks: the metric to watch daily, the threshold that means stop, and which sends go first using the cut priority.
3. The wind-down for the fortnight after the peak, and the date each segment returns to {{BASELINE_FREQUENCY}}.

Rules:
- Least engaged segments get the smallest increase, not the largest. State the ratio between segments.
- Do not schedule a send whose only reason is that the date is free. Leave the slot empty if no offer in {{PEAK_PERIOD_OFFERS}} fits.
- Use {{PEAK_TARGET}} to sequence the strongest offers only. Do not forecast revenue per send.
- Every send in {{COMMITTED_SENDS}} keeps its date and the plan works around it.
```

## Obtenir un meilleur résultat

- Agree the cut priority before the period starts. Nobody cancels a send at 9am on Black Friday without a rule already written.
- Watch complaint rate and placement daily during peak rather than open rate. Reputation damage surfaces late.
- Plan the wind-down. The January unsubscribe spike is December frequency that nobody reversed.

---

Extrait de la bibliothèque de prompts QuQi - https://www.quqi.io/fr/prompts/peak-season-promo-cadence