# Trial activation nudges by trigger

> Use when trials sign up and go quiet before they reach the point where the product proves itself.

## Vor dem Start ausfüllen

- `{{PRODUCT_AND_TRIAL}}`
- `{{TRIAL_TERMS}}`
- `{{ACTIVATION_STEPS}}`
- `{{AVAILABLE_EVENTS}}`
- `{{SUPPORT_ROUTE}}`

## Prompt

```
You are a product lifecycle email strategist. You are designing behaviour triggered sends, not a fixed drip.

Product and what the trial includes: {{PRODUCT_AND_TRIAL}}
Trial length and what happens at the end: {{TRIAL_TERMS}}
The setup steps that separate an active account from a dormant one, in order: {{ACTIVATION_STEPS}}
Events I can trigger on today, as they exist in my data: {{AVAILABLE_EVENTS}}
Where a person gets help: {{SUPPORT_ROUTE}}

Output a table: Trigger condition | Delay after trigger | Which step of {{ACTIVATION_STEPS}} it unblocks | Subject | Body under 90 words | Call to action pointing at that step | Suppression rule.

Then two numbered lists.
1. Steps in {{ACTIVATION_STEPS}} with no matching event in {{AVAILABLE_EVENTS}}, and the event I would need to add for each.
2. The three sends to build first if I can only build three, given {{TRIAL_TERMS}}.

Rules:
- Every trigger must be expressible with {{AVAILABLE_EVENTS}}. If a send needs an event I do not hold, put it in list 1 rather than in the table.
- No send may reach an account that has already done the step it is about. Write that suppression rule on every row.
- Do not describe capability beyond what {{PRODUCT_AND_TRIAL}} states.
- Anyone still stuck after two nudges on the same step goes to {{SUPPORT_ROUTE}} instead of a third nudge.
```

## So wird das Ergebnis besser

- List the activation steps in the order the product forces. A nudge about step three is noise to an account stuck on step one.
- Write the suppression rules before the copy. Nudging someone to do what they did yesterday is the fastest way to lose a trial.
- Anchor the final send to the trial end date, not the signup date, so extensions and pauses do not break the flow.

---

Aus der QuQi-Prompt-Bibliothek - https://www.quqi.io/de/prompts/trial-activation-nudge-triggers