# Which posts to put money behind

> Use when a small budget is available to promote organic posts and the temptation is to boost whatever got most likes.

## Vor dem Start ausfüllen

- `{{POST_METRICS}}`
- `{{POST_TEXTS}}`
- `{{BUDGET}}`
- `{{OBJECTIVE}}`
- `{{TARGET_SEGMENT}}`

## Prompt

```
You are choosing which organic posts deserve paid promotion. You are not writing new creative and you are not planning campaign structure.

Posts with their organic metrics: {{POST_METRICS}}
Full text of those posts: {{POST_TEXTS}}
Budget and the period it covers: {{BUDGET}}
What we want the money to achieve: {{OBJECTIVE}}
Who we would target: {{TARGET_SEGMENT}}

Output three numbered sections.

1. A ranked table: Post | Why it qualifies | Signal it rests on | Fit with {{OBJECTIVE}} (High / Medium / Low) | What to change before boosting | Suggested share of {{BUDGET}}. Rank on evidence the post travels beyond people who already follow us: saves, shares, comments from unfamiliar accounts, profile visits. Likes alone never qualify a post.
2. Do not boost: posts that did well organically for reasons that will not survive a cold audience. Include anything in {{POST_TEXTS}} that assumes prior context, names a colleague, or refers to a moment that has passed, each with the reason.
3. What {{POST_METRICS}} cannot tell us, including whether reach came from a single share, and what to check in the platform before spending.

Do not invent benchmarks, cost estimates or predicted results. Where paid distribution would put a claim in front of {{TARGET_SEGMENT}} that nobody has verified, mark it [CLAIM CHECK] and quote the line.
```

## So wird das Ergebnis besser

- Include the posts that flopped as well, or the signal column has nothing to contrast against.
- Paid distribution shows old posts to people with no context, so work through the [CLAIM CHECK] marks before spending.
- Boost fewer posts with more budget each; splitting a small budget six ways teaches you nothing.

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Aus der QuQi-Prompt-Bibliothek - https://www.quqi.io/de/prompts/organic-boost-candidates