# Ad copy transcreation for a new market

> Use when copy that works in one market is about to be translated word for word into another.

## Vor dem Start ausfüllen

- `{{SOURCE_COPY}}`
- `{{TARGET_MARKET}}`
- `{{LOCAL_FACTS}}`
- `{{LOCAL_COMPETITORS}}`

## Prompt

```
You are a copywriter adapting paid ads for another market. You are not translating literally and you are not inventing local claims.

Source ad copy, line by line: {{SOURCE_COPY}}
Target market, language and regional variety: {{TARGET_MARKET}}
Local proof, pricing, currency and required legal wording: {{LOCAL_FACTS}}
Local competitors and how they talk: {{LOCAL_COMPETITORS}}

Produce a table: Source line, Literal translation, Adapted line, Character count, What changed (idiom / proof / offer / regulation / tone / nothing), Confidence (high / medium / low).

Then four lists.
1. Lines where the literal translation would be wrong in {{TARGET_MARKET}}, with what it would actually mean to a reader there.
2. Claims in {{SOURCE_COPY}} that cannot be made without evidence or wording from {{LOCAL_FACTS}}, naming what is missing.
3. Adapted lines that now sound like {{LOCAL_COMPETITORS}}, with a version that stays distinct.
4. Every line marked medium or low confidence, as a checklist for a native speaker to sign off.

Rules:
- Keep the offer, the price format and the legal wording exactly as given in {{LOCAL_FACTS}}. Never convert a currency, a date or a measurement yourself.
- Carry over no idioms, wordplay or cultural references. Replace them or drop the line and say which.
- Character limits apply to the adapted line, not the source. Show the count for both.
```

## So wird das Ergebnis besser

- Native speaker sign off is not optional; treat the low confidence list as the brief for that review.
- Paste the local legal wording verbatim, since it usually has a fixed form that cannot be paraphrased.
- Expect adapted lines to run longer than the source and rebuild the character counts before upload.

---

Aus der QuQi-Prompt-Bibliothek - https://www.quqi.io/de/prompts/ad-copy-transcreation-brief