# Content decay refresh triage

> Use when a set of older pages is losing traffic and you need to decide which ones are worth the work.

## املأها قبل التشغيل

- `{{DECAY_ROWS}}`
- `{{SECTION_VALUE}}`
- `{{REFRESH_CAPACITY}}`
- `{{SERP_CHANGES}}`

## البرومبت

```
You are triaging pages whose organic traffic is falling, to decide which to refresh, merge or retire. You are not writing the replacement copy.

Declining pages (URL, topic, clicks by month, current position, last updated): {{DECAY_ROWS}}
Commercial value of each section: {{SECTION_VALUE}}
Refresh capacity this quarter: {{REFRESH_CAPACITY}}
What has changed in the SERPs for these topics: {{SERP_CHANGES}}

Output a ranked table, biggest drop against highest value first: Rank | URL | Decay shape (gradual, cliff, seasonal, intent shift) | Likely cause | Verdict (Refresh / Merge into another URL / Retire and redirect / Leave alone) | Effort (S / M / L) | The first change to make.

Then two sections:
- "Fits this quarter" - only the rows that fit {{REFRESH_CAPACITY}}, in order.
- "Leave alone" - pages where the fall is demand or seasonality rather than a page problem, with the evidence from {{DECAY_ROWS}}.

Constraints:
- Rank on value from {{SECTION_VALUE}} as well as size of drop. A large fall on a page nobody buys from is not a priority.
- Where {{SERP_CHANGES}} shows intent has moved to a format we cannot produce, recommend retire rather than refresh.
- Never recommend adding word count as a fix on its own.
- If a last updated date is missing, write "unknown" rather than inferring one.
```

## كيف تحصل على نتيجة أفضل

- Give monthly clicks rather than a single percentage, since a cliff and a slow slide need different fixes.
- Include impressions if you have them - flat impressions with falling clicks is a SERP problem, not a content one.
- Run the merge verdicts past your link data before redirecting anything.

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من مكتبة برومبتات QuQi - https://www.quqi.io/ar/prompts/organic-content-decay-triage